Academic Material
Disclosure: The following informations not intended to be portrayed as factual.
In my PRL214 class, all semester was centered around one corporation our choosing and we created our own PR strategies and wrote various types of PR material for our selected corporation. I selected the prebiotic soda brand, Poppi.
Fact Sheet
Created a brief list of facts of an anniversary event for the corporation of our choosing. Anniversary event could be an event or a limited edition offer of a specific product of our choosing.
Media Release
Wrote a news release regarding the anniversary event of our choosing. Anniversary event revolves around real founding date. Included details of specific event details and limited time offers.
Audience Persona
Created 2 potential audience personas with specific demographic details. Included analysis on why they fit into Poppi's target audience.
Applying the PESO Model
Using knowledge of paid, earned, shared, and owned media, came up with media for each of the four channels. Included how the these media tactics appeal to Poppi's target audience.
Professional Biography
Select a PR professional of our choosing and plan an interview with them to discuss their career path, educational background, and any and all things PR to learn from their experiences.
Newsjacking
Develop a mock social media post that appeals to the corporation and their target audience capitalizing on a social media trend.
Pitch Memo with Media Contacts
Created lost of media contacts relevant to Poppi and created a potential Pitch Memo inviting them to the anniversary event.
E-Newsletter
Created Newsletter for Poppi from the CEO asking for support on a fundraising event of your choosing. Defined target audience and created original partnership idea.
Op-Ed
Created an Op-Ed in support of Poppi including substantive arguments and is opinion based. I chose to suggest that Poppi prioritize DEI more.
Media Briefing
Individual portion of our mock media briefing assignment. Listed talking potential talking points regarding why the "journalist" we were talking to should work with Poppi.